I make original illustrations around a brand and put it into my everyday life through storytelling.
The content stays around art & creativity either way, and here is what that has looked like so far, and what it has done.
One of the biggest dating apps in the world, with 50 million users a month. India is among its top three markets.
The concept for the reel was how an artist uses Bumble to go on creative dates. It included three months of ad rights across all their digital, including YouTube.
Three of the biggest publishers in India. Penguin is the largest English-language publisher here. Bloomsbury publishes Harry Potter. Pan Macmillan has Naipaul, Anita Desai and Mieko Kawakami.
I share my current reads, make art around a book, and talk about what it made me feel. My community always asks what I am reading, and how the book inspires me to create art.
Under one of the Pan Macmillan posts: "I want to know your review on Taiwan Travelogue and My Grandfather The Master Detective. Both are in my purchase list, so will decide to buy or not."
A boutique heritage homestay in the historic artists' village of Andretta, in Himachal Pradesh. They host retreats there: art, pottery, yoga and more.
I went on a six-day art retreat and learned pottery, origami, lino printing and soap-making, along with new painting techniques, and made content from the whole experience.
A herbal hair care brand, going since 2023. Whole-herb formulations rather than extracts, made in India and cruelty free, stocked on Amazon India and Tira.
They told me why they came to an artist as a hair care brand, since I am not a typical beauty influencer. They wanted to reach the creative community online, and they wanted the art style. One collaborative reel including a small animation, and one UGC video for them to run themselves.
A Chennai food brand making instant chutneys, in fourteen varieties. All you do is add water and stir. Started in 2022 and already exporting to the US, the UK, Canada, Singapore and Germany.
The same reasoning from the other side of the category. Food brands are looking to diversify too, rather than work only with food creators, and they came for the signature style. One collaborative reel, made together with Battercraft.
A Goa developer building gated communities of luxury villas. They run their own series, 24 hours at The Chapter.
My episode of it was how an artist would spend 24 hours at The Chapter, and how the space inspired me to create art.
Home, stationery, fashion and art materials, used in my house, my creative routine and my work, the way I actually use them. Fig.living ran one of the two reels I made as an ad.
